Skateboarding was the talk of the town this summer, with the sport finally making its Olympic debut at the Tokyo Summer Olympics. Couple that with the influence of the Y2K era – undoubtedly the sport’s heyday – and skate culture’s inherently liberating spirit and ties to youth culture, and it’s easy to understand why it is so buzzy right now.
Daphne Goh, co-founder of Singapore-based board sports and snowboarding business The Ride Side observes, skateboarders have always fascinated and intrigued brands globally, especially luxury brands looking to add a ‘street’ element to their campaigns.
She notes how a variation of skating known as surf skating – previously popularised by surfers who couldn’t hit the waves during the offseason – is trending right now thanks to the renewed interest in board sports since the start of the pandemic.
Another popular form of skating that’s riding high right now is surf skating.
Simply put, a surf skate is a type of skateboard with spring-loaded trucks that replicate the feeling of surfing or snowboarding on land. The momentum of the rider allows them to surf urban terrain and streets using momentum. The back and forth motion generates force that pushes the rider forward.
Ahead, Goh gives us the 4-1-1 on skating’s popularity and how one can pick up surf skating.
Source: Her World
