During the pandemic, the number of online fitness classes — ranging from HIIT to barre to yoga — has increased exponentially. Online classes allow for more customization (live, on demand, pay-per view, membership), and integration (live and inside-studio, apps and heart rate monitor). The quality of online classes has only increased in this competitive market.
Fitness and retail analyst Randy Konik told CNBC that “virtual and hybrid workouts work because they’re convenient”. People are going to realise they can work out at a gym three days a week, and then three or four days a week just do something at the house or in the basement,” he added.
Yoga teacher: “In the past, many yoga students were simply looking for slow-paced beginner-friendly classes, but now, even beginners know what they want, whether it’s a splits-, backbend-, or hips-focused stretch class.
People are seeking more knowledge, and the number of yoga teachers in Singapore has been steadily growing, even among those who don’t plan to teach. They take the teacher training course to learn more.”
Studio owners will need to have a distinctive edge to stand out from the multitude of options.
Source: Her World
