After seeing posts on social media by Emilie Kiser and Kristin Johns, both mom-influencers, she began to lust after getting it. Stanley says that the tumbler has always sold out every time she restocks it.
The tumbler is available in small batches, which are released every few months. Poshmark has listed it for as high as $100. About 110,000 people have signed up to be notified by Stanley when it’s back in stock, said Terence Reilly, the global president of Stanley, who added that the product’s sales increased by 275 percent in 2021 compared with 2020.
Stanley stopped selling the Quencher online in late 2019 a little over two years ago. Though still available for purchase elsewhere, “it was not being prioritized from a production and marketing standpoint” by the brand, Mr. Reilly said.
Its return to Stanley’s website in early 2020 is largely owed to three women: Ashlee LeSueur, 42, who lives in Carlsbad, Calif.; Taylor Cannon, 34, who lives in Purchase, N.Y.; and Linley Hutchinson, 36, who lives in Alpine, Utah.
Ms. LeSueur & Ms. Cannon are sisters. Ms. Hutchinson is their cousin. The Buy Guide is an ecommerce blog and Instagram account where the Quencher tumbler featured among the first products in November 2017.
“Every time we linked it, it would sell out so quickly,” Ms. LeSueur said. “We got so many pictures from teachers who all have them in their classrooms and from nurses stations with cups overflowing in different colors, and we knew we were onto something.”
Source: NY Times