Vogue is all in regards to the juxtaposition of putting up with model and of-the-moment power. It might probably really feel like there’s a riddle enveloped inside (what’s meant to final for years, but catches the zeitgeist for a gotta-have-it vibe?) however when the answer is offered, it invariably feels prefer it simply makes sense.
Such is the case with all components of Marc Jacobs’s new international marketing campaign for the launch of the J Marc Shoulder Bag. From the wardrobe to the face to the bag itself, it’s all stuff we’d have cherished 5 or 10 years in the past however we’re gravitating towards proper this very second.
The marketing campaign marks the return of Winona Ryder to the Marc Jacobs universe.
The actress is a private buddy of the designer and no stranger to the label’s glossily produced advertisements. She starred within the Spring 2003 marketing campaign (completely satisfied almost-Twentieth anniversary to these buzzy photographs!) and was tapped for the model’s inaugural magnificence marketing campaign in Spring 2016, marking the first-ever magnificence spot for Ryder, too.
For the brand new marketing campaign, she’s outfitted in archival runway items. From the ready-to-wear to the sneakers to the girl, it’s all stuff that’s by no means stopped interesting or misplaced its cool cred.
However, the bag itself is the actual hero.
The J Marc Shoulder Bag is that preferrred form the place it’s neither too large nor too small, able to dealing with day-to-day necessities with out feeling barren if all you’ve received to deliver alongside is a cell and a bank card.
Courtesy of Marc Jacobs
There’s versatility within the design as nicely, with two totally different straps included. There’s a nylon webbing choice and a chunky chain that harkens again to the Stam Bag, a real It-bag that noticed main street-style saturation within the aughts. You’ll be able to change between the 2 or just simply go with out, turning it into a pleasant measurement clutch for night, extra formal occasions, or a day if you simply need to combine issues up.
Coloration-wise, there are vivid sweet hues and extra subdued neutrals: Uncover all of the choices right here.
Store the J Marc Assortment
Supply: elle