If you miss 2000s-era Jennifer Lopez, Coach is here to remind you that she’s stillJenny from the block. As a face of the brand since 2019, Lopez takes a ride back to her past in its spring 2022 campaign series, aptly titled “That’s My Ride.” The OG triple threat sits atop a BMX bike, instantly reminding us of her 2001 hit single “I’m Real.” All we’re missing is Ja Rule.
“Back in the day we only had the horse and carriage to get around, but now we have bikes and cars and boats and planes and rockets and everything,” she exclusively told ELLE.com. “And this story is about how Coach’s Horse & Carriage still keeps up, no matter how you ride.”
Courtesy Tyler Mitchell / Coach
Courtesy Tyler Mitchell / Coach
In the campaign, Lopez wears a two-piece matching set that harkens back to her reign in the mid-aughts—“they’re totally my vibe, anybody who knows me knows I live in sweatsuits”—except this time around, she’s wearing it with Coach’s new Horse & Carriage Field Tote, which she joked she was going to steal from set. Their relationship has not slowed down despite them having been working together for three years. “We’re one and the same, the perfect collab,” she says.
The Coach family is all along for the ride. Tyler Mitchell, in collaboration with Stuart Vevers, Coach creative director, shot the brand. It plays on its Horse and Carriage, riffing on its Horse and Carriage with an Americana approach. Megan Thee Stallion, Lopez, and her X Games-esque two wheeler, cruises around Brooklyn in a Hummer, while Wisdom Kaye and Noah Beck drive around in a hot pink Jeep.
Get exclusive behind-the-scenes photos from the campaign
Courtesy Coach
Courtesy Coach
Courtesy Coach
Courtesy Coach
Courtesy Coach
This isn’t Lopez’s only romp with Y2K. She’s also making her triumphant return to the rom-com spotlight with her upcoming film Marry Me. “I would say it’s a true romance story, which I love,” she told us. “It’s the first time I’ve done music and film together since Selena. Actually, it’s the first time I’ve ever really sang in the movie and did my own whole album for the movie, separate from a Jennifer Lopez/JLo album.”
The movie follows Lopez’s character, Kat Valdez, a global pop star (sound familiar?), who’s set to marry her stage partner live on TV, only for it to fall apart. Owen Wilson plays Owen Wilson, and she accepts a proposal from a teacher in the audience. Antics ensue, so it’s safe to say this might be the movie we’re all looking forward to this year. Out Feb. 11, it’s dropping just in time for the holiday of love. “It’s my Valentine’s Day present to all of you!” she says.
Source: elle
