Doniella Davy isn’t any stranger to the world of movie and tv make-up, having labored on motion pictures like Moonlight (2016) and Below The Silver Lake (2018). However she is finest identified for creating headline-grabbing magnificence seems to be on the hit HBO present Euphoria, which earned her an Emmy in 2020 for Excellent Up to date Make-up and spawned one of many largest magnificence tendencies that shook the TikTok-sphere.
Davy, who’s finest identified in trade circles as Donni, is now fulfilling each Euphoria and rhinestone-loving fan fantasy with the current debut of Half Magic Magnificence – a fruits of a decade’s price of expertise that brings the fantastical energy of glitter to on a regular basis life. The model is at the moment promoting through its web site.
Based on Davy, the identify Half Magic carries twin meanings – the primary being how “make-up is half the magic, the individual carrying it’s the different half”, whereas the opposite is how the model acts because the “bridge between fantastical make-up and on a regular basis life.”
Surprisingly, venturing into the sweetness enterprise was one thing Davy didn’t plan. She studied Artwork and Images at New York’s Pratt Institute and interned at artwork galleries in Brooklyn previous to stepping into the make-up scene. It wasn’t until a good friend’s mom recommended she attempt dabbling with cosmetics that she determined to make the soar.
“It wasn’t a premeditated factor. I simply thought it sounded actually attention-grabbing and I simply went for it,” she shared over a video name with FEMALE not too long ago – her first interview with a trend and wonder journal in Singapore – whereas on a manufacturing set in Los Angeles. “That sensibility of choosing up on particulars and an individual and getting info on who they’re has actually helped me.” added Davy.
Davy was all palms on deck when it got here to the model. “I actually needed to do it and do it proper, not simply put my identify on a make-up palette. I’m a working make-up artist with a make-up model, so I needed to be deeply concerned in it, not simply selecting colors and placing my identify on it.”
It was the success of Euphoria and the slew of Instagram DMs she had acquired enquiring in regards to the make-up after the present aired in 2019 that paved the best way for Half Magic Magnificence. Davy revealed that whereas there have been alternatives for her to collaborate with present manufacturers previous to the present, she was hesitant.
“I figured that if there may be this chance for me to do (my very own) make-up line, I wish to begin from scratch, construct it from the underside up and make it precisely how I envisioned it,” she added. After a lot dialogue with producers at A24 – the movie home that produced Euphoria – Half Magic Magnificence lastly got here to fruition. At the moment, the model is a subsidiary of Guidelines Magnificence which is A24’s portfolio firm specializing in magnificence.
“I’d like to see individuals who suppose they’ll’t actually put on color and glitter to begin utilizing Half Magic on themselves and type of change into seduced by it,” shared Davy. “I feel it’s certainly one of my largest secret objectives.”
Forward, the sweetness maven shared how she’s bringing a brand new perspective to the scene.
Supply: Her World