Kulfi Magnificence began out as Priyanka Ganjoo’s aspect hustle. The previous Ipsy magnificence service provider did not put on make-up till she was an grownup, she instructed Glamour final month, so when creating her model, it was vital for her to create one thing for individuals who regarded like her—specifically, South Asian.
As a former magnificence government, Ganjoo undoubtedly is aware of the merchandise we wish: creamy formulation, no-smudge shades, and playful aesthetics that make a model stand out, each IRL and on social feeds. After all, Ganjoo wished her heritage to be mirrored in her model and its merchandise, which formally launched in February 2021. Its marquee product(s)—5 colourful kajal eyeliners that even minimalists would not be intimidated by—is proof of idea; the brick purple, berry, brown, black, and sapphire shades converse on to the South Asian neighborhood and have a good time self-expression by way of magnificence.
There’s a lot extra to like about these eyeliners than simply the wealthy shades. The system is full of moisturizing aloe vera and vitamin E—and would not run, smudge, or drip down your face throughout a sizzling day. Additionally noteworthy? The form of the pencil, which has an angular tip, permitting you to get into hard-to-reach locations with out going overboard with shade.
We put Kulfi Magnificence’s eyeliners to the take a look at, and—spoiler alert—these shades are a few of Glamour editors’ favorites. Scroll to see our sincere evaluations.
Ariana Yaptangco, senior magnificence editor, sporting Tiger Queen
Courtesy of brand name
I’ve just lately develop into obsessive about pencil eyeliners, due to the kitten eyeliner pattern. I’ve all the time discovered liquid formulation to be too extreme for my eye form, however pencils give me simply the correct amount of definition. That being stated, it has been a battle to search out ones that glide on simply and keep put all day. Kulfi’s liners are so creamy and extremely pigmented. The colour Tiger Queen may be very distinctive and never a shade you see usually—it is a brick purple that appears nice towards my medium pores and skin tone. I used to be in a position to attract it on rapidly with no smudges or hiccups. Better of all, it did not switch to my eyelid or undereye.
Shanna Shipin, commerce director, sporting Tiger Queen and Nazar No Extra
Courtesy of topic
Supply: Glamour