Uoma Beauty has been making waves ever since it was launched in 2018. Sharon Chuter (beauty-industry veteran) founded the brand to celebrate diversity in beauty and cater for women who had been largely ignored by the industry. The brand’s original launch featured its Say What! Foundation, which is not only available in a huge range of 51 shades, divided into six “skin kin” categories, with different formulas based on the specific skin needs of each shade range. The brand has since launched super-pigmented lipsticks made to pop on all skin tones, and a mascara made to lengthen even the shortest lashes—which, per the brand are more common in WOC than they are white women.
Chuter has shown that she is serious business when it come to changing the industry. She launched Pull Up For Change in the summer 2020, asking beauty companies to disclose the actual percentage of Black employees who work on their payrolls, especially at the top. She’s also spearheaded the Make it Black campaign, which raises money for up-and-coming Black founders through limited edition products, and aims to change the dictionary definition of the word “black” in the dictionary to one with no negative connotations.
Uoma doesn’t just focus on the negatives. Uoma also celebrates Black beauty (or any beauty for that matter) and makes industry-changing changes. This is why the line is full of bright color, reflective shimmer and cheeky names as well as high-coverage formulas. EveryoneYou can enjoy. This universal appeal is why we’re often asked if the brand is worth it, and the answer is firmly “Hell yes.” Wondering where to start? Glamour staffers put the line through its paces. For the Best Uoma Beauty Products, read on.
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Source: Glamour