Sunnies Face might have simply launched in the US, however for a lot of magnificence obsessives the Filipino make-up and skin-care model wants no introduction. Living proof: After I instructed my coworkers over Slack that we’d be testing the model’s signature Fluffmatte lipstick, I used to be met with an enthusiastic “OMG,” together with reward like “obsessed,” and “love.”
The ability of Sunnies Face is not any secret. The model first launched within the Philippines in 2018 and shortly grew to become a phenomenon after the debut of Fluffmatte, which examined 350 colours and 22 formulation earlier than touchdown on 15 extremely pigmented and universally flattering shades. In keeping with the model, Fluffmatte’s first launch bought out months’ price of stock within the first few weeks, with one tube of Fluffmatte lipstick promoting each 30 seconds within the Philippines.
It did not take lengthy for Sunnies Face to generate worldwide buzz. As a Filipino American magnificence editor, I would heard concerning the velvety magic of the Fluffmatte lipstick for years. Followers on social media reward its hydrating matte system for the sleek mousselike texture that delivers excessive colour payoff with no drying cracks or creases. A lot of my Fil-Am magnificence pals had been fortunate sufficient to attain a tube whereas on a visit to the Philippines—or in Glamour commerce supervisor editor Shanna Shipin’s case, get a Tita (a time period of endearment used for an auntlike determine in your life) to purchase one for you and ship it to your handle.
It’s extremely uncommon to search out make-up catered towards Southeast Asian pores and skin tones, typically even inside Southeast Asian communities themselves. Sunnies Face cofounder Georgia Wilson is aware of this higher than anybody and got down to create a line that fills this important hole. “Dwelling within the Philippines, we noticed the necessity for a magnificence model that was inclusive of Southeast Asian pores and skin tones,” she tells Glamour. “The Philippines has such a powerful cultural love for magnificence, however there have been so few choices of magnificence merchandise that had been designed with our completely different pores and skin tones in thoughts. We additionally needed to handle the hole we noticed available in the market of manufacturers for skilled make-up artists versus the informal make-up shopper, creating one thing that might work for all ranges of magnificence lover.”
Evidently, the model’s U.S. launch has been a very long time coming. Wilson credit assist from the Fil-Am group, together with celeb make-up artists who’ve used Fluffmatte on shoppers like Alexa Demie, Chloë Grace Moretz, and Kate Bosworth, for making this main market growth doable.
“For years, we’ve had U.S. prospects discovering inventive methods to get our merchandise within the States, asking their family and friends to deliver it again from their travels, so it’s actually particular to lastly be accessible right here and meet that demand,” Wilson says. “We’re so thrilled to see the assist too, not simply from the Filipino group, however from the various celebrities, make-up artists and influential names who’ve been followers of the model and proceed to point out their love for what we’re doing.”
Supply: Glamour