If you’re anything like ours, you’ve probably binged. Encanto, Disney’s latest hit animated feature, over the holidays. The film, which was nominated for a Golden Globe, follows the magical Madrigal family and has been praised for its rich storytelling, diverse representations for Latinx fans all over the world.
Disney and Latinx beauty brand Alamar Cosmetics teamed up to create a makeup collection that celebrates the blockbuster movie. Encanto’s mystical universe. The 13-piece collection debuted in November and is well-known to superfans. the Madrigals’ colorful story.
Since its launch, the products have been frequently out of stock and, in some cases, completely sold out on Alamar Cosmetics’ website, but you can still find some on Disney’s end—including the show-stopping 10-pan eye shadow palette. The film’s location in Colombia is reflected in the choice of hues. Buildable and blendable formulas also mean minimal fallout—a definite win.
Two dazzling liquid liners—a first for the brand—come in soft lilac and brilliant emerald, perfect for recreating jewel-toned eyeliner trends we’ve been seeing on our favorite celebs. Lip gloss fans, rejoice: Alamar Cosmetics’ signature long-lasting gloss is given the Encanto treatment with two new shades: Mirabella, a fiery red, and a !Dimelo Cantando! gold-shimmer nude.
In addition to the palette, Disney and Alamar Cosmetics’ collaboration includes cruelty-free makeup brushes, highlighters, and blushes, as well as a whimsical mirror to match the collection’s magical aesthetic. You could not ask for more.
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Gabriela Trujillo, founder of Alamar, said that her team went to great lengths to recreate certain tints from Casa Madrigal (the family home used by the characters in the movie). “There’s bougainvillea flowers, which are very popular flowers in Latin culture, and I wanted that to be an eye shadow,” Trujillo told the outlet. “The family’s house has this big greenish-blue door, and we made that into an eye shadow. One shade is exactly the same color as the butterflies in the movie. Every single shade we pulled in so that you can have a touchable piece of the movie.”
This is the first time Disney has partnered up with a Latinx-owned makeup company. Disney has been collaborating with cosmetics brands to appeal to a younger generation of beauty lovers in the past few years. They have created collections that are inspired by films like “The Princess Diaries”. FrozenAnd The Mandalorian. Alamar Cosmetics has made history again.
You can view the complete site. Encanto Disney x Alamar Cosmetics collection, below.
Source: Glamour
