Gwnyeth Paltrow and Kourtney Kardashian have each tapped into the ‘wellniverse’ with the creation of their way of life hubs, Goop and Poosh respectively, and now each manufacturers have taken to their Instagram accounts to announce a collab dropping at 9pm PT tonight (round 5am tomorrow UK time).
“Goop x @poosh collab coming quickly…drop your predictions beneath,” the caption on Goop’s IG learn. In the meantime over at Poosh, the caption teased “@poosh 🤝 @goop — the collab we’ve all been ready for. Be ready to fulfill your match,” earlier than signing off with the hashtag #pooshyourboundaries.
Nevertheless, eagle-eyed viewers could have already caught wind of what the collaboration will entail on the teaser for episode 8 of The Kardashians. A preview on the finish of the final episode noticed Gwyneth Paltrow sit down with Kourtney to debate the thought of partnering up. “I feel it’s such a cool alternative for 2 females to return collectively,” she mentioned earlier than the clip cuts to Kourtney explaining “Gwyneth has this concept to do a collab candle referred to as Smells Like My Pooshie.”
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After all, it’s not the primary time the 2 have crossed paths. Gwyneth beforehand shut down hypothesis that Kourtney’s model is competing along with her personal in an Instagram Q&A. Responding to the query “are you upset that poosh copied you,” Gwyneth wrote, “This concept that ladies must be in competitors is legacy patriarchy bullsh*t, there may be room for EVERY girl to fulfil her goals. I used to fall prey to this type of considering years in the past, so I perceive the place it comes from. Now I get so joyful once I see new wellness companies. There’s a place for all of us, plus @kourtneykardash is a extremely good individual and likewise #kravisforever.”
And Kourt and her new husband, Travis Barker, clearly suppose simply as extremely of Gwyneth. The Blink 182 singer revealed in his Open Door home tour with Architectural Digest that he’d labored with Goop on a very bespoke spin on the model’s notorious This Smells Like My Orgasm candle. A shot of his bedside desk confirmed the drummer sleeps subsequent to a candle referred to as This Smells Like Kourtney’s Orgasm. How very… romantic?
And whereas we’re not precisely certain what that smells like, Heretic Parfum, the perfume home behind Gwynnie’s candles revealed the unique is “an aphrodisiac that’s egocentric in all the fitting methods” whereas the Goop Store product particulars describes “tart grapefruit, neroli and ripe cassis berries blended with gunpowder tea and Turkish rose absolutes for a scent that is horny, stunning, and wildly addictive.”
As for what “This Smells Like My Pooshie” would possibly whiff of, Kourtney has beforehand revealed she’s a fan of scents like “magnolia, jasmine, and iris, plus seductive notes of vanilla, patchouli, and tonka bean” when discussing her collab scent, KKW Yellow Diamond Kourtney, with sis, Kim Kardashian on Poosh.
We’ll hold you posted.
For extra from GLAMOUR’s Magnificence Editor, Elle Turner, comply with her on Instagram @elleturneruk
Supply: Glamour
