SKIMS, Kim Kardashian’s shapewear, underwear, and loungewear model, simply introduced collectively a number of the world’s most iconic supermodels to mannequin for the model’s newest marketing campaign.
Supermodels Heidi Klum, Tyra Banks, Alessandra Ambrósio, and Candice Swanepoel modeled items from the SKIMS best-selling “Match’s Everyone” assortment for the brand new Icons marketing campaign. Klum, Banks, Ambrósio, and Swanepoel all held the title of Victoria’s Secret Angel sooner or later all through their modeling careers.
“Each lady is an icon. I see icons mirrored within the ladies round me: my daughters, mother, and sisters,” Kardashian informed Individuals, which printed the unique on the SKIMS marketing campaign together with images. “The ladies I work with every day are iconic, and so are the ladies I labored with for this marketing campaign—Tyra, Heidi, Alessandra, and Candice. The checklist goes on!” (I’m wondering if Kim approves of their work ethic, contemplating her “recommendation” to ladies a number of weeks in the past?)
Beneath, you may discover photographs from the brand new SKIMS marketing campaign shot by model collaborators Sandy Kim and Greg Swales, together with some that includes Kardashian, who wrote on Instagram that she was not purported to be within the shoot however joined only for enjoyable. (Certain, Kim…)
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“After we had been growing the ‘Suits Everyone’ assortment, it was with the intention to create underwear that might completely match all people,” Kardashian informed Individuals. “To do that, we up to date a cloth historically used as a ‘one dimension suits all’ and made it in our 9 sizes—it additionally stretches to twice its dimension with out ever dropping form, so it simply molds to your physique within the softest, comfiest means.”
Kardashian continued, “I actually imagine that once we really feel comfy we’re extra assured and are capable of present up as the very best variations of ourselves.”
Supply: Glamour
