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Kourtney and Travis Barker’s Catholic cosplay wedding seemed like a transaction for the family, despite being joyful. And it’s another example in the long line of strategic partnerships Dolce & Gabbana has brokered to maintain its influence and attract a fresh pair of eyes who may not know about the brand’s history or feel like the statute of limitations has passed on protesting the company’s gaffes. A young woman might find herself in the same outfit as Kardashian, wearing a cool gray uniform out on the streets of Portofino.
Fashion will always remain fashion. Fashion, as beautiful and magical as they can be, will not be canceled. In reality, it doesn’t matter if advertisers don’t designate spaces in a glossy or people call for worldwide boycotts: When literally the most famous family our nation has probably ever known wants to broadcast your brand to their billion-plus Instagram followers, it sends a message that probably won’t contribute to D&G fading away into the darkness of a clearance rack anytime soon. People will continue to follow the Kardashian family and buy what they sell, even if disappointed.
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Fashion partnerships can be used for good, and that is something to be grateful for. Digital It girl Emma Chamberlain’s becoming a Louis Vuitton ambassador signals fashion’s move toward tapping into the Gen Z market, according to Vogue Business, while Tiffany & Co.’s Not Your Mother’s campaign was a step into listening to what younger consumers want, albeit shakily, per Business of Fashion.
But celebrities who have the power to take a stand with brands that have caused pain, I have to wonder: Really worth it? It is worth it?
Source: Glamour
