Blue eyeshadow is like the hairspray of makeup—both are surprisingly versatile and can totally elevate a look, but over the years have garnered an unfair bad reputation thanks to their connection to beauty pageants and the ’80s as a whole. It seems that the tide is turning for at least one of these products.
Blue shadow had a major moment in the ’60s with creamy, Twiggy-inspired pastels, while in the ’80s, deeper shades were worn up to the brows. In the 2000s, baby blue shades were a popular choice. The look was a bit out of fashion after that. In the 2010s, it was replaced with warmer tones as Instagram makeup and no makeup looked soared. Blue lids are back this year, following a 20-year trend. Makeup artists, celebrities and cool girls are ready for another shot.
This shade has been featured on legit A listers, such as J.Lo or TikTok megastars Mikayla Nagueira, as well as in a limited edition of Violette_FR’s ultra-cool range. It is also featured prominently in this season’s of EuphoriaWe know that, which is what we saw last season, has the power and ability to set makeup trends for years.
Why is everyone suddenly embracing blue eyeshadows? The answer, it turns out is the same as other major beauty trends over the last few years: nostalgia. “There’s a huge nod in fashion back to Y2K with a touch of the ’60s vibe and a dash of psychedelic,” says Eddie Duyos, Make Up for Ever’s senior manager of pro education. “The late-’60s aesthetic inspires that vintage look of blue color wash across the lids that created a bold statement on the eyes while downplaying the other features. Color is exciting and eyes continue to be the focal point for the season as people are looking to the past for creative ways to play up their makeup.”
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There are many modern ways to wear the shade. Swap your black liner in favor of a rich, cobalt or navy shade. A sheer wash in matte baby blue is surprisingly fresh. You can also use a touch of teal in your inner corners with a jet black mascara. You can also try a deep-blue shade around your eyes for a cool twist on a classic smokey eye.
Source: Glamour