Founding father of Hokkien Lang Kueh, William Tan, who’s held high positions in lots of F&B teams didn’t plan to start out this kueh enterprise. However the pandemic occurred, and made him rethink his enterprise plans. “I’ve spent a few years as a hotelier and a restaurateur, opening and managing ideas from informal to superb eating, from very small to very giant. My final challenge in Shenzhen, China spanned 30,000 sq ft and comprised 16 particular person Japanese eating places,” he says.
The daddy of two provides, “It hasn’t been a simple journey to say the least for the F&B business, with the seemingly unending eating restrictions. Am I about to start out one other restaurant? I’ll by no means say by no means, however I made a decision that an internet retailer promoting a primary staple meals that’s inexpensive may very well be a extra risk-adverse enterprise to start out throughout these unsure instances. The net area is a large universe. It by no means sleeps and prospects can place orders any time. However it’s not with out challenges as artistic on-line and digital advertising and marketing is consistently required to keep up a cyber presence.”
William maintains a easy philosophy of elevating the bar in every thing that he creates, and desires his merchandise to be distinctive. “The flavours should fuse and textures should complement.” As an illustration, most kueh producers use plain or rice flours. William chooses to make use of premium gluten-free brown rice flour that has larger protein and fibre, and decrease GI (Glycemic Index). “It prices us extra, however I feel it’s price it.” All of the merchandise are additionally freed from pork, lard, MSG and preservatives.
Moreover, he upped the sport by introducing flavours which can be unusual and attention-grabbing. As an illustration, Radish and Otah, Radish and Carrot (with chunks of radish and minced carrot), Chestnuts (dried chestnuts and crunchy water chestnuts), Turnip and Candy Potatoes, and Pumpkin and Yam. There’s additionally Truffle Mushrooms and Spinach, created for vegans to take pleasure in.
He provides, “Most of such kueh offered today are stuffed with flour and missing in components. We wish to be sure that our prospects get to style the components and get the total worth for his or her purchases. So we pack all our kueh (besides the vegan one) with extra dried shrimps, dried mushrooms, dried rooster sausages, minced rooster together with the assorted kinds of greens.”
He believes it’s extremely essential to get the youthful technology to take pleasure in kueh. “We’re devoted to preserving heritage meals and cuisines in order that our youthful technology can respect the legacy of our Chinese language roots. We don’t need them to assume that these are meals that solely enchantment to their dad and mom, grandparents and the senior neighborhood! Therefore the brand new flavours, trendy packaging and branding.” In accordance with him, Hokkien Lang Kueh Co. was created as an internet platform to share and promote nice tasting merchandise. Apart from providing kueh, different meals objects within the pipeline embody pastries, confectionery, cookies and so on.
For extra data, go to hokkienlangkueh.com
Supply: Her World
