Again in 2014, the health panorama in Singapore was nothing like it’s now. On the time, having moved again to their homeland, siblings Calvin, Bebe, and Valerie Ding discovered the area decidedly missing—particularly after having grown up in health-obsessed Los Angeles.
Decided to carry a little bit of SoulCycle type to Singapore and inject the health area with one thing new, they established CRU. It launched in 2014 with indoor rhythm spin-cycle courses— aptly named CruCycle. The exercises began trending instantly, because of their high-intensity, dance-like routines and ‘social gathering on a motorbike’ ambiance, full with curated playlists and modern environment to match.
However the trio didn’t cease there – in 2016 they expanded globally with their first worldwide area in Los Angeles. It was on the Melrose Avenue boutique that they spearheaded a special self-discipline, too; this time combining their dance-like exercises with boxing.
Each Bebe and Valerie skilled on the famend boxing health club West Card Gymnasium for 3 hours a day over 4 months to be taught the foundations of the high-intensity coaching workouts they envisioned for CruBox. After they opened the LA area, celebrities together with Hailey Bieber, Usher, and Nicole Scherzinger turned devoted attendees—CruBox even featured on an episode of Maintaining with Kardashians. The Singapore CruBox, which opened not lengthy after, sits above the CruCycle spin studio on Duxton Street.
It’s not simply indoor biking and boxing that CRU has turn into famend for – Cru additionally affords three ranges of yoga courses. There’s the high-intensity model—YogaSculpt— that makes use of weights and resistance bands to accentuate the apply and has a tempo that step by step will increase in velocity for a full-body exercise (and detox). For one thing rather less intense, there’s Yoga Move which follows the Vinyasa self-discipline, and Foundational Move which teaches the fundamentals of yoga for these new to it. And simply because the fastidiously curated playlists of hip-hop and 90’s pop are a defining characteristic of CruCycle and CruBox, right here the practitioners additionally use music to set the temper of your movement. CruYoga is conveniently obtainable on CRU TV so be at liberty to get free within the consolation of your personal house.
Like every good enterprise that has the flexibility to adapt to the altering wants of its shopper’s atmosphere, over the pandemic CRU used the chance to develop its on-line area, with CRU TV, an unlimited library of on-line courses, in addition to giving their prospects the flexibility to buy their very own CruBike for individuals who desire to sweat it out at house.
CRU has turn into such a fixture in Singapore’s wellness area that Bebe Ding is now a Lululemon ambassador and headlined Singapore’s Glow wellness competition with a CruCycle class that took the title f0r the most important indoor biking occasion in Asia.
Eager to affix the wolfpack (the model’s title for its like-minded, loyal group)? You should purchase a two-class trial go for $50, or a two-week limitless trial go for $150, and both can be utilized for CruCycle rides (excluding 60-min rides), CruBox, and CruHIIT.
Supply: Her World