If you’ve ever been on the fitness side of Instagram, you’ve probably seen at least one Gymshark post, advertisement, or influencer. Gymshark is a popular, if not the most, fitness platform on Instagram. The biggest activewear brand on the platform.
For those who haven’t heard of Gymshark before, here’s the gist: it’s a UK-based activewear company that specialises in gym wear (duh) for both men and women, and they’ve also expanded into the athleisure, running, and yoga markets.
Their claim to fame? Seamless leggings, and being an influencer marketer (more later).
We know seamless leggings aren’t anything new now, but when they first came out, it was truly revolutionary. No more front seams, camel toe (which is a normal part of female anatomy, but not everyone wants it to be on show, y’know?), and seams that dig into your skin. Now that almost every brand has their own take on seamless leggings, is Gymshark’s seamless collection anything special?
As a yoga teacher, gym-goer, and all-round fitness enthusiast, I’ve always had a penchant for activewear. I’m down to try new brands and products to find the most functional activewear. Some people care more about the cost of activewear than others. Others care more about how flattering their activewear looks. But my top priorities are:
1. Fit and functionality
2. Fabric comfort, durability, and quality
3. Aesthetics
Source: Her World