If there are any profession classes which have stood out after two years of residing with a pandemic, they’re: 1) Keep adaptable, and a couple of) Seize alternatives as they arrive. Primarily based on the growth of homegrown yoga and life-style model Yoga Motion, which has seen the opening of 4 new studios during the last 12 months, co-founder Alicia Pan appears to be heading in the right direction.
February 2021, the time after we have been sanguine about overcoming the pandemic, noticed the opening of Yoga Motion’s 6,000 sq ft flagship studio in Orchard. That was adopted by the launch of a modern pod idea in Novena in August, matching the commonly cautious sentiment in direction of studio apply at the moment.
In November, the seventh studio opened within the coronary heart of Serangoon Gardens, filling the yoga hole within the neighbourhood. Shortly after, in December, the eighth and newest studio opened in Tanjong Pagar’s Icon Village, presumably to focus on the CBD employees who’re returning to the workplace.
Yoga Motion’s latest studio is at 01-58 Icon Village.
Credit score: Yoga Motion
From a client standpoint, the places and timings couldn’t have been extra apt. And these enterprise selections actually took place on account of cautious planning.
One other key contributing issue to Yoga Motion’s development: The launch of its app in 2019, effectively earlier than the pandemic hit. With Covid placing a halt to many in-person interactions, the Yoga Motion app performed an important half in not simply permitting members to guide lessons or be part of waitlists simply, but additionally enhancing the social expertise of being in a health neighborhood, with options corresponding to inviting mates, sharing and gifting class packs, incomes achievement badges, and extra. Since its launch, the app has contributed to a 30% year-on-year gross sales enhance, and sees over 28,000 customers each month.
We communicate to Alicia, who’s additionally a mum of two, to learn the way she has been navigating her enterprise and private life throughout this time.
Supply: Her World