American pop singer Charlie Puth will showcase the sights and sounds of Singapore in a partnership with Singapore Tourism Board (STB), as a part of its SingapoReimagine marketing campaign.
The Gentle Change singer is presently in Singapore for per week, visiting locations corresponding to Joo Chiat and the Marina Bay waterfront promenade. He additionally met the native and regional press to speak about his upcoming album, Charlie, which will likely be launched on Oct 7.
A video of Puth’s go to, which features a showcase efficiency at Raffles Resort and options his journey across the metropolis, will even be launched in October throughout STB and Puth’s social media platforms.
Up to now week, followers have noticed Puth in locations corresponding to Marina Bay Sands.
The 30-year-old additionally checked out indie cinema The Projector, music bar Offtrack, heritage bakery Chin Mee Chin and life-style model Onlewo.
American pop singer Charlie Puth visited indie cinema The Projector throughout his go to to Singapore
Credit score: Singapore Tourism Board
As well as, he visited Right here Is SG, a brand new interactive area on the Marina Bay waterfront promenade, in addition to the historic Lengthy Bar at Raffles Resort.
“That is my third time in Singapore, and every time, there’s one thing new to be taught and uncover,” the songwriter and producer, who staged concert events right here in 2016 and 2018, stated in an announcement.
“However this go to is further particular as a result of I’m utilizing the small print of on a regular basis life on this metropolis to inform a narrative via music. Singapore is filled with colors and distinctive sounds at each flip. That’s what makes it so fascinating, and that’s what conjures up me once I make music.”
The partnership between Puth, STB and report label Warner Music Singapore is the music star’s first collaboration to advertise a vacation spot.
STB model director Choo Huei Miin stated in an announcement: “The sights and sounds of our metropolis are a terrific match with Charlie’s ardour and creativity.
“We have been thrilled that Charlie selected Singapore as the one vacation spot in Asia for his album promotion, giving us the chance to work with Warner Music to showcase our numerous choices via his expertise.”
She added that with the restoration of worldwide journey, such inventive collaborations will place Singapore as a “must-visit vacation spot” for a world viewers.
STB additionally just lately collaborated with Chinese language Ok-pop idol and singer Jackson Wang, who recorded a sequence of journey vlogs in Singapore. The vlogs will likely be launched across the finish of the yr on STB’s social media channels.
This text was first printed in The Straits Instances.
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