Dôen didn’t invent the sundress, but it’s the first and last place many women buy their favorites. The brand now wants its loyal fan base to wear its sundresses on the beach as a cover-up over its debut swim collection.
Alongside its second capsule of earth-tone dresses and tops with Victoriana flourishes this season, Dôen is releasing its first swimwear line. The ruffled bikinis with bandeau ruffles and ruched maillots are reminiscent of a postcard from a Mediterranean beach resort. Prices start at $108 for a top, and go up to $218 for a one piece in sizes XS-XXL.
The drop is quintessential Dôen in its tightly edited scope (two one-pieces and three bikinis) and its influences (the floral patterns and shapes nod to ’50s and ’60s sunsuits). Katherine Kleveland (CCO of the brand) says, “It was important to design pieces which felt like an extension of the brand. Pieces that carry a bit more nostalgia, feel timeless and can be wore with ease.” BAZAAR.com.
Dôen
More than just vintage French Riviera references, nostalgia comes from many other sources. Dôen selected three prints beloved by its customers to reinterpret into swimwear, including a fan-favorite Liberty floral.
This attention to detail makes a launch Dôen “has been working on for quite some time” even more special, Dôen CEO and cofounder Margaret Kleveland says. “We’ve seen customers ask about swim for seasons now, and we’re excited to offer something that can add to their collection of Dôen pieces.”
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More measured expansions into new areas—including bedding and tabletop pieces, and a second swim collection with performance fabrics—are on the horizon. But Dôen isn’t hurrying to dive into everything at all once. “With any new category, our priority is thoughtful design and production, offering exceptional quality,” Dôen’s president, Holly Soroca, says. Our summer wardrobes are better because of the dreamy first swimwear collection.
Dôen’s full swimwear collection is available online at shopdoen.com.
Source: elle