Saks Fifth Avenue spreads holiday cheer every year with an impressive array holiday windows at its iconic storefront, located on 5th Avenue and Ninth Street. This year, in the spirit of giving back, the luxury retailer is launching a partnership with the Obama Foundation’s Girls Opportunity Alliance to provide better educational and societal opportunities to girls around the world.
The unique collaboration will be activated through several means. First, Saks will donate $1 million to Girls Opportunity Alliance to support girls around world in their education journeys. Second, Saks will donate $1 million to the Girls Opportunity Alliance in order to positively impact their communities. Girls Opportunity Alliance provides education that will enable them to gain a global perspective on their world and to understand the ways they can help improve their communities.
Speaking about the partnership, Saks CEO Marc Metrick said: “This year, we are proud to support the Girls Opportunity Alliance and to champion the program’s mission to empower adolescent girls around the world through education. Our support of the Girls Opportunity Alliance is the perfect way to capture the joy of this time of year.”
Saks will curate a multi-vendor merchandise line featuring Saks brands across all categories, including mens, womens and home, beauty and accessories. Bond No. perfume is one of the participating brands. 9, ready-to wear brands Christopher John Rogers, Fear of God and 3.1 Phillip Lim.
From Nov. 23 into the New Year, 100 percent of the net proceeds of the collection—sold online at Saks.com and at participating Saks Fifth Avenue stores—will go toward Girls Opportunity Alliance. Saks is offering three young women from GOA the opportunity to shadow Saks team members to see what it takes to run an e-commerce site. Saks hopes to offer mentorship and shadowing opportunities for young women in the future.
Saks will celebrate this unique collaboration by unveiling its holiday windows tonight. Children from New York City were asked what they would most like to do with their loved one during the holidays. They were asked to describe their holiday plans, which included going to carnivals or hanging out at home. Their answers were then transformed into elaborate art installations that show the power and joy of quality time with those we love.
In honor of the window display, former First Lady of the United States and founder of the Girls Opportunity Alliance Michelle Obama will make an appearance, and the Young People’s Chorus of New York City are set to perform. The event will be streamed online by Saks.com via Mastercard starting at 7 p.m. ET.
Shop some of our favorite pieces from the Saks x the Obama Foundation’s Girls Opportunity Alliance curated collection below.
Source: elle
