If anybody received The White Lotus season 2, it was best-friends-slash-scammers Mia and Lucia. Should you watched the present, you most likely completed it rightfully pondering, “Good for them!” Not solely did they—spoiler!—survive, in addition they swindled two males out of hundreds by the tip of their keep, whereas fascinating the complete web. Assume a self-serving Robin Hood however Italian and scorching, with a number of clingy sequin mini attire as an alternative of leggings. SKIMS founder Kim Kardashian was evidently simply as beneath their spell as anybody else, sufficient so to solid the actors who play them of their first main style marketing campaign.
Beatrice Grannò and Simona Tabasco, who play Mia and Lucia in The White Lotus season 2, reunited for a playful SKIMS’ 2023 Valentine’s Day photoshoot. Kardashian defined the casting in a campaign-reveal submit on her Instagram: “I watched The White Lotus and needed to have my women!” she wrote.
Shot by Donna Trope, the marketing campaign is a bit playful and a bit sensual—the duo posed in revamped variations of SKIMS’ eternally in style “Suits Everyone” and “Silk” collections in thick eyeliner and cherry pink lipstick. Had you not learn our editors’ earlier reward for SKIMS, you might marvel when you’re being performed however there isn’t any scamming concerned. SKIMS is pretty much as good as Grannò and Tabacso make it look. A video of the pair whispering behind their fingers ends and lounging within the new assortment ends with a message that is additionally an open secret: “Tutto indossano SKIMS.” “Everyone’s sporting SKIMS.”
If there was an Emmy for completely solid advert campaigns, this might be the front-runner. Rapturous opinions from the feedback of Kardashian’s submit sharing the s vary from “Iconic advertising” to “genius” to “truly genius.” (Others needed extra, writing “Kim. We would like Theo James. Make it occur” and, “The place’s Jennifer Coolidge?”)
The celebs are simply as enamored with the s as the very fact of their first world modeling gig. “I had a lot enjoyable taking pictures the SKIMS’ Valentine’s marketing campaign!” Grannò mentioned in a press release. “Having the chance to work alongside my pal Simona and to expertise our first world style marketing campaign collectively is one thing very particular.”
Provides Tabasco, “To be featured in a world style marketing campaign with Beatrice that celebrates friendship, ladies, and feeling empowered and horny in your individual physique is so rewarding.”
Items Tabasco and Grannò put on within the marketing campaign will develop into accessible when then SKIMS Valentine’s Day store opens Thursday, January 26. Affirmation that they’re going to reunite for The White Lotus season 3, TBA.
Supply: elle
