It’s no secret that social media is flooded with noise and infinite content material lately. There are quite a lot of suggestions on the market on easy methods to use social media, “hacks” for shortly gaining followers, and fixed opinions on the sorts of content material you must and shouldn’t produce. And since we’re inundated with content material each day, it may be notably difficult to face out. Whereas this can be true for some, Stephanie Harrison at The New Completely satisfied used social media to develop an genuine following and unfold a life-changing philosophy.
The New Completely satisfied was based in 2018 with the easy mission of sharing a brand new philosophy of happiness. Stephanie has spent over a decade finding out happiness from an interdisciplinary perspective, nevertheless it wasn’t till mid-2020 that she devoted herself to deeply spreading her mission (and utilizing social media as a part of this course of). The New Completely satisfied Instagram posts are stuffed with optimistic, uplifting items of recommendation for a happier life.
For Stephanie, social media is about greater than conventional metrics equivalent to likes and follower counts. In actual fact, she doesn’t lean into social media metrics as a measure of success. But, due to her distinctive tackle utilizing the platform, over 500,000 folks at the moment are part of The New Completely satisfied group. I sat down with Stephanie and requested her for her three high suggestions for deliberately rising a social media following past metrics. You received’t discover any “get followers fast” schemes or hacks right here, however the following pointers will ensure that your follower rely… properly, counts.
Stephanie Harrison
Founding father of The New Completely satisfied
An professional in well-being, Stephanie based The New Completely satisfied primarily based on her Masters thesis in Utilized Constructive Psychology on the College of Pennsylvania. She has spent the final ten years finding out happiness from an interdisciplinary perspective, incorporating views from artwork, science, philosophy, non secular/contemplative research, and the humanities. Her e book, THE NEW HAPPY, is forthcoming from Penguin Random Home.
1. Carry your objective to your social channels.
“Begin along with your larger objective. A objective is about being of service to others, and this grounding in your ‘why’ is so necessary. There’s a lot noise on the market, with folks telling you what you must do and the way you must do it. It’s straightforward to be led astray or veer off target, away from what issues most to you.”
Stephanie lives and breathes The New Completely satisfied’s philosophy and mission throughout social media. The philosophy is rooted in the concept happiness comes from serving the world and utilizing the skills and abilities that make every particular person distinctive. And that collectively, we discover objective and happiness in serving others.
With that objective in thoughts, Stephanie got down to use her social media accounts as a spot to supply knowledge, experiences, concepts, friendship, and kindness to others. She knew these had been the methods during which she needed her model to point out up on social media, and on the identical time, she had an concept of the methods she didn’t need to be seen.
“I listed out the core values of The New Completely satisfied as a model, philosophy, and motion, which drove every part I did on social media. As a result of our philosophy is about service, I noticed social media as a spot to assist others, to make it about their wants and challenges.”
Spend a while fascinated about the aim of your model or enterprise and the supposed objective of your social media accounts, too. While you present up on social media residing out your objective and aligning your content material to that, it’s more likely to draw folks for the lengthy haul.
2. Construct a group, not an viewers.
“One of many key values of The New Completely satisfied is group. From the start, I made a decision that I didn’t need to construct an viewers—I needed to construct a group. That impacted virtually each single choice I made as I constructed the model on social media.”
Stephanie labored laborious to make sure she orients round The New Completely satisfied values throughout all social media platforms always. For instance, viewing social media followers as an viewers absorbing your content material isn’t unusual. However one in every of The New Completely satisfied’s values is “group,” so Stephanie considers followers to be group members, not viewers members.
Why does that matter? An viewers is a faceless masks that has to do extra with how folks take a look at you. As an alternative, Stephanie cultivated the distinction between watching any individual doing one thing (an viewers member) and collaborating in one thing (a group member).
However it’s extra than simply fascinated about your following as a group, there’s quite a lot of work that goes into bringing that worth to life. For instance, The New Completely satisfied hosts a group gathering each week the place folks can share what they need assistance with. Stephanie designates time to reply as many questions as she will personally but in addition makes use of these responses to tell the paintings and suggestions she creates and shares.
The New Completely satisfied additionally hosts free challenges inviting group members to work on completely different components of well-being. One which’s (mockingly) notably widespread is “ Create a Happier Expertise on Social Media.” Different matters embody self-compassion, constructing confidence, discovering your strengths, and cultivating gratitude.
And eventually, the podcast options group member tales, creating an area for folks to share their voices and experiences.
3. Don’t let worry maintain you again.
Social media could cause quite a lot of strain: Is that this visible ok? Is that this caption written properly? How will this put up look on my feed? What is going to folks say in the event that they don’t agree with what I’m saying? Will folks perceive my enterprise? Does this provide make sense?
The strain we placed on ourselves to look a sure method and say issues completely may be exhausting, and Stephanie jogged my memory that it’s necessary to chop by means of these emotions and easily attempt.
“The concept that you may’t begin sharing your self or concepts until you will have an ideal technique, content material plan, or enterprise providing—it’s simply improper. You might have nice issues to supply, and attempting to good them will maintain you ready for a really very long time. That was one thing I skilled, and it’s one thing I see with manufacturers, organizations, and fellow entrepreneurs.”
You might have nice issues to supply, and attempting to good them will maintain you ready for a really very long time.
When Stephanie first took her enterprise to social media, she knew her objective and easy methods to embody her values. She didn’t know easy methods to translate these issues in a method that might resonate with a group. However placing her concepts out on this planet allowed her to start out sharing her messages with others. Overcoming that worry shortly changed into a chance to study from the group and evolve over time.
“What I needed to share was The New Completely satisfied philosophy. I didn’t know at first what would resonate with folks, what questions that they had, or how I might greatest assist. However as quickly as I received up the braveness to start out sharing, I additionally began studying a lot. That helped me to seek out higher methods to assist and help our group. Beginning is actually usually the toughest half!”
Don’t be afraid to place your self, your model, or your concepts on the market. Take a look at and experiment to seek out what works and decide to rising alongside the way in which.
Supply: The Every Girl
