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Why luxury fashion brands are expanding into beauty

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Ranging from 1 August, Prada Magnificence will turn out to be the most recent luxurious style home to dip its toes within the make-up and skincare market. Followers would possibly already be acquainted with Prada’s line of perfumes, so the extension appears pure and inevitable. The challenge is being spearheaded by co-creative administrators Miuccia Prada and Raf Simons,together with make-up artists Lynsey Alexander and Inès Marzat,in addition to L’Oreal’s Luxe division.

Drawing inspiration from the model’s historical past and archival prints, WWD reported that Prada Magnificence will launch with skincare (together with a cream, serum and cleanser), soft-focus basis in 33 shades, 13 soft- and hyper-matte lipsticks starting from nudes to brilliant tones, a clear matte lip balm, and 6 four-colour eyeshadow palettes. Don’t anticipate sparkly, high-shine merchandise anytime quickly, although – Miuccia Prada has said that she “hates glitter”.

Supply: Her World

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