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Masks off, lips on — why it’s time to put the spotlight back on lip prod

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They surreptitiously appeared on vogue runways early final yr. First, gloss-slicked and salmon pink at Dries Van Noten, then lined in silver and gold at Ferragamo and Vivienne Westwood.

Then, at this yr’s Spring/Summer time exhibits in Paris Vogue Week, the colors turned bolder and extra unapologetic. Swathes of crimson pink or fiery orange – generally moist and glistening and, different instances , matte.

I’m speaking about lipstick.

And with non-compulsory mask-wearing outdoor and social occasions selecting up in Singapore, many ladies have welcomed this lipstick renaissance with their very own cherry-tinted smiles. Simply ask advertising and marketing govt Stefanie Koh. “Pandemic or not, I’m nonetheless sporting lipstick each day,” she says. “However I’ve simply develop into extra aware of whether or not I’ve touched up my lipstick after lunch or not.”

Her most up-to-date buy? Make-up Eternally’s Rouge Artist in a wealthy burgundy shade. “I’m positively sporting bolder colors,” she says.

By now, many individuals would have heard of how Covid-19 challenged the “lipstick index”.

Coined by American cosmetics billionaire Leonard Lauder, the financial time period describes how ladies throughout a recession would nonetheless splurge on little luxuries like lipstick whereas forgoing dearer gadgets akin to garments and footwear. However after months of plummeting gross sales as a consequence of masks mandates, lipstick gross sales at the moment are on the rebound worldwide.


Supply: Her World

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