Rapper-singer-songwriter Jessi is a breath of fresh air in the Korean entertainment industry. Perhaps owing to her upbringing in America, the star is unapologetic in how she presents herself in stark contrast to the norms of South Korea. Tanned, outspoken and not afraid to embrace her curves, Jessi shot to fame after placing second in rapper survival show Unpretty Rapstar (2015) and has since released hits such as Nunu Nana (2020) and Don’t Touch Me (2020). She has also tapped on her magnetic personality to find success on variety shows including Hangout with Yoo (2020) and Sixth Sense (2020-21) as well as on her own web talk show Jessi’s Showterview. In light of Jessi’s 33rd birthday on December 17, let’s take a look at how Jessi breaks conventional Korean beauty standards with her bold Asian baby girl (ABG) makeup aesthetic.
Source: Her World