In today’s volatile and uncertain world, beauty brands are going beyond just helping you to look good, with many using their platforms to effect social change.
One such brand trailblazing this conversation is Japanese beauty giant Cle de Peau Beaute, which recently pledged US$8.7 million (S$11.7 million) in support of Unicef’s Gender Equality programme, an initiative that connects 6.5 million girls around the world with platforms that promote education, empowerment and employment.
The Shiseido-owned company, which recently celebrated its 40th anniversary, is committed to empowering and inspiring women. With its annual Power of Radiance Awards, the brand has been honoring inspiring women who have made great strides to improve the lives of girls.
With hope that consumers will be able to further relate to their brand philosophy and mission, the Japanese cosmetics pioneer has unveiled its new global ambassadors, actresses Dakota Fanning, Ella Balinska and Diana Silvers – empowered, confident and socially conscious personalities who are “truly representative of today’s women”, according to chief brand officer Mizuki Hashimoto.
During an exclusive virtual meet-and-greet session, Charlie’s Angels star Balinska tells Her World just how much she resonates with the brand.
“I am so honoured because it’s Cle de Peau. It’s also the work that they do that a lot of people don’t even know about – all the female empowerment, women’s education, STEM (science, technology, engineering and mathematics), which makes my heart sing because I’m a huge education dork.”
Adds Booksmart actress Silvers: “I’m hoping to inspire other women to go after what they want in life [and continue] to spread positivity and radiance.”
Ripley star Fanning says: “It’s an honour, not just to be asked to represent such a distinguished brand, but also to take on this role with incredible women like Ella and Diana. They are both such talented artistes in such distinct ways, and that’s something about Cle de Peau Beaute that really speaks to me. It’s all about embracing your unique strengths and radiance.”
Cliff Watts was the veteran photographer who shot their first campaign. The trio starred in it as part of their new gig. Here’s a conversation with the stars about their beauty routines.
WHO DO YOU LOOK TO IF YOU NEED INSPIRATION?
Ella Balinska (EB): “I am really trying to be my own inspiration. I am trying to wake up in the morning and, whether I am failing or winning, try and really be the best self that I can be.”
Diana Silvers (DS): “There is a cohort of female artists, whether they are writers, musicians or photographers, whom I really look up to. I just finished reading The Year of Magical Thinking (by Joan Didion). She is one my favorite authors. My mum, too. [who is an architect], always. And [singer-songwriter] Joni Mitchell. She is very insightful, and very raw and authentic, like a voice of many generations.”
Dakota Fanning (DF).: “Grace Kelly and Audrey Hepburn for timeless classic icons. And a more modern icon for me is actress and model Rosie Huntington-Whiteley.”
DO YOU HAVE A BEAUTY “SHORTCUT”?
EB: “Stay hydrated! Water is the most important thing to consume on any given morning. That is what I stand behind. Always wear sunscreen. It’s very important to protect our precious skin from those evil UV rays. What can I do with this product? [Hydro-Softening Lotion]Put a spray cap on it and use it to mist your face. You know how your makeup looks really ‘nice’ after a couple of hours? Spray this on midday or when you need a touch-up, and it just gets your makeup back to that state.”
DS: “Cream blush. You can apply it to your lips, cheeks, and eyelids. It’s the perfect thing to take with you everywhere.”
DF: “Cle de Peau Beaute’s lipsticks make it so easy to change up a look. I prefer classic style so Lipstick Matte is Splendorous #114, but Legend of Rouge #103 for unexpected looks. It goes with everything and never disappoints.”
WHAT IS YOUR SKINCARE RUNNING OUT?
DS: “In the morning, I like to use something gentle, like Cle de Peau Beaute’s Clarifying Cleansing Foam. Then, I’ll use The Serum to keep my skin dewy and fresh. Next, I’ll use the Hydro Softening Lotion to lock in the moisture from The Serum. Finally, I’ll apply sunscreen. I can’t leave the house without Cle de Peau Beaute’s Protective Fortifying Emulsion.”
DF: “I start my routine with Cle de Peau Beaute’s Softening Cleansing Foam. It’s really gentle, and leaves my skin feeling soft and moisturised. The Hydro-Softening Lotion is next. I then use the Protective Fortifying Emulsion to nourish my skin. Turning skincare into a small everyday ritual is a gift to myself.”
LET’S FINALLY DISCUSS WHAT BEAUTY MEANS TO YOU.
DF: “I think anyone would be lying if they said they’ve never had days or weeks where they felt off, beauty-wise or body-wise. Women are held to a very high standard. I try to avoid those days. I am confident and hold that belief in my heart. Radiance is beauty. It is inner confidence – in who you are and what you can do. Bringing that into your everyday life seems small, but it can significantly change how you feel and how you are able to spark good things in the people around you.”
This story appeared in Her World’s March 2022 issue.
Source: Her World
