Lingerie is a key wardrobe essential—after all, it’s the first thing you put on and the last thing you take off every day—and the best lingerie brands are designing underwear that anyone can appreciate. You can find simple but elegant styles that support your body and come in a wide variety of sizes.
Cuup and ThirdLove are just a few of the direct-to consumer brands that are setting an example in the realm form-meets–function. Both are using technology—and real women’s measurements—to reengineer lingerie that’s more size-inclusive and representative of women’s bodies. Others, such as Parade, Dora Larsen, and Savage x Fenty focus on the experience of wearing lingerie that is both slinky and extremely comfortable.
This list lists the top places to buy lingerie for every occasion, budget, and size. You can shop for Valentine’s Day by clicking here. We’ve rounded up 37 of our favorite lingerie brands, whether you’re looking to buy cute everyday pieces or something more extravagant for a date night at home.
Best Lingerie to Give You Second-Skin Feel
Eberjey is feminine, comfortable, and well-known for its pretty bralettes or lace undies that can be worn under a variety of outfits.
Just because it’s sheer doesn’t mean it lacks support. Cuup’s mesh bras feature a single, lightweight layer that fits you perfectly. And who doesn’t love leopard print? Meow.
Kim Kardashian West is the only person who can do shapewear right. The Skims collection includes ribbed bras and cropped tanks as well as boxer shorts. The stretchy cotton fabric can be worn for hours under a variety of strappy, backless tops. We know because we tried.
Known for its seamless lace and breathable mesh styles, Cosabella (which translates to “beautiful thing” in Italian) makes lingerie that works under the trickiest of outfits.
You can find soft cup bralettes made of lace, cheeky boy shorts or comfortable thongs that you can wear every day, so stop searching. Hanky Panky’s fabrics are so special. Glamour writer dubbed the brand her “one true lingerie love.”
Journelle is a multibrand boutique that is known for its expert curation and design of designer lingerie. However, the boutique also makes beautiful bras, thongs and sleepwear under the Journelle Collection label. The majority of the styles are suitable for everyday wear (plunge, balconette, demi, and briefs), but there is a few more options if you are looking for something more.
Gone are the days when lingerie was boring and muted. Dora Larsen creates vibrant lace and satin sets, such as this one, that can instantly lift your mood.
If there’s no distinction in your top drawer between “everyday” and “occasion” lingerie, then you’ll love Araks’s dreamy, barely there undergarments. Think wire-free styles and pastel colors, plus lots of satin and mesh inserts.
It’s easy for you to feel complete if your bra and underwear match. But Love Stories offers perfectly mismatched lingerie with printed silk or lace sets that are just like fun to wear.
On Gossamer will provide you with underwear that feels great. You’ll recognize the brand’s lace-trimmed bras as well as mesh briefs at major retailers such as Nordstrom and Bloomingdales.
Most Inclusive Sizing
Thirdlove offers more than 80 bra sizes based on the measurements of millions. The 24/7 Classic T-Shirt bra started it all—and set a new standard for fit and comfort. It features thin memory foam cups that mold to your body and soft, pleated shoulder straps which won’t dig into your shoulders.
Sweet, but make the experience wild. Rihanna’s lingerie line, which includes embellished onesies, oneies, and cheeky Brazilian cuts, looks best when worn without clothes on.
If you’re not ready to venture out into over-the-top territory, True & Co. has a ton of supportive, size-inclusive basics you can stock up on, including V-neck, triangle, and push-up bras.
Say hi to this bra that’s going all out to ruin all other bras. The Natori Feathers Bra is loved by many, including Lady Gaga.), and at $68, the price point is just right for a workhorse piece—not to mention there are a ton of bra sizes (30A to 38DD) and classic or seasonal colors to choose from.
Are you frustrated by sloppy bras and poor fitting bras for larger busts Wacoal is worth looking into. The Awareness Underwire Bra, priced at 32D and up to 44H, is shown in the photo.
Created with comfort in mind, Le Mystère’s bras are the kind you wear and completely forget about because they fit that well. The brand designs bras from size 32A to 44H, and covers most categories—smooth T-shirt bras, full-coverage foam cups, and actually cute maternity options.
Cacique By Lane Bryant is bringing you more sexy plus size lingerie. You can find regular promotions on bras and panties at Cacique by Lane Bryant.
Best Lingerie for Special Occasions
Agent Provocateur can be your go-to shop for romantic, moody, and romantic items. These hot intimates are ideal for making a an entrance.
Fleur du Mal makes boudoir styles in deceptively comfortable cuts and fabrics—like this satin and lace set. Bedroom fantasy meets boardroom energy.
Bluebella has become a mainstay in the lingerie department, and it’s not going anywhere. With flirty bodysuits, cutout bras, and cute sleepwear coming in at under $100, you won’t regret adding this brand to your rotation.
La Perla is the pinnacle luxury lingerie, and it’s not an exaggeration. The Italian brand has been around over 60 years and has many celebrities as its fans, including Kendall Jenner and Lady Gaga. This lingerie set in burgundy is just one example of its timeless, high quality design.
The perfect bustier top, thanks to For Love & Lemons. The brand makes fun, carefree silhouettes—garter sets, cut-out one-pieces, and corsets—in Lolita-esque fabrics and prints.
Else’s dreamy sets are a modern twist on classic black lingerie. They are made in Istanbul by skilled artisans.
Insta-friendly label Only Hearts is a one-stop shop for—you guessed it—all things hearts. Shop gorgeous babydolls, mesh bikinis, and bodysuits from Only Hearts.
Best for Everyday Basics
Aerie offers the perfect blend of soft, comfy, and comfortable. The brand is well-known for its underwear and bralettes that can be worn with anything.
If your underwear makes you feel invincible, it’s probably not the right pair. Enter Stripe & Stare. The brand uses MicroModal in all its products, which is a sustainably sourced material from beechwood trees. The fabric is more flexible than cotton and breathes with the skin.
If you haven’t heard of the term “leisurée” before, just know that Lively’s team of badass women is behind it. The brand combines activewear and lingerie to create affordable bras, bralettes, and swimwear that are both size-inclusive.
With Organic Basics, you can count on having basics that feel good to wear and even better to buy. Organic Basics is committed to sustainability. They only work with certified factories and source fabrics like Tencel and organic cotton that are not only more durable but also more gentle on Mother Earth.
Whether you’re looking for full coverage bras, nursing and maternity styles, or cozy lounge sets, Soma is one corner of the internet worth spending some time in—you won’t leave disappointed.
Ade Hassan helped redefine the meaning of skin-toned lingerie in 2014, when she launched Nubian Skin—a collection of nude basics for women of color. The brand now offers a range of lingerie, loungewear for men and women, and hosiery options to match your skin tone.
Parade has forever changed the game when it comes to inclusivity in the world of lingerie. Parade’s impressive size range and delicious-fruity color selection have made Parade a household name. You can recycle your old panties and receive a 20% discount on the next order.
Knickey offers comfortable, minimalist underwear that is both durable and versatile. The undies, which can be described as mid- and high-waist shorts, are made of organic cotton and cost $13 per piece. They also come in a few essential colors. The brand is also committed to recycling so you can send any unwanted pairs.
Chiara Ferragni is most likely wearing Intimissimi if you have seen her post an Instagram photo of herself in lingerie. The Italian influencer is a brand ambassador. Intimissimi makes affordable, yet stylish underwear and bodysuits that you won’t mind taking home when you get back.
Richer Poorer’s collection of earth-toned, muted boy shorts (a.k.a. “Femme Boxer”) is the best. Femme Boxer is a reliable brand. FYI, its cutout bralettes are just the same soft.
Another brand is redefining nude and lingerie. Nude Barre, a Black-owned and female-founded brand, offers top-quality essentials in a variety of shades to match your skin. Are you unsure which color to choose? Get a pack of swatches to find out what works best.
By using only the softest fabrics—pima cotton, organic cotton, cashmere—Skin’s undergarments are ideal for people with sensitive skin. The brand also sells comfortable loungewear sets that can be added to your WFH collection.
Courtesy brand
The designs of Eres are as easy to understand and as high-quality as one would expect from a well-respected French fashion brand. They use delicate lace and stretchtulle, have minimal seams and are light as air. This is the kind of lingerie that you must see in person to truly appreciate its craftsmanship.
Source: Glamour
