You might be wrong if you thought your sneaker collection was at its best. Today, Lululemon, one of the top brands in athletic wear is releasing its first-ever running shoe, Blissfeel.
The launch is the result of four years worth of research and testing. It was specifically designed for women. Sun Choe (Lululemon’s Chief Products Officer) stated in a press release that they chose to focus on women first because it was possible to address the fact that performance shoes are more often designed for men than for women.
Numerous testers took over one million foot scans to get an idea of what the ideal pair for women’s footwear would look like. The Blissfeel was born. A running shoe with a lot of underfoot foam cushioning to provide maximum comfort and an upper ankle design for security on the most difficult running terrains. There are 10 styles available, ranging from a cool neutral gray to a vibrant neon green and rose combination, so there is a style for everyone.
The running shoe can be purchased for $148 if you want to try it out. Lululemon’s new shoes are a revelation. I have personally experienced it firsthand. If your normal size is not sufficient, you can still get the shoe.
You don’t have the ability to run? Don’t fret. Lululemon is also releasing three additional footwear designs later in the year.
The Chargefeel is a cross-training shoe that’s perfect for short runs and gym sessions. It comes in a mid-rise and low-rise option. The Restfeel is a slide that’s great for post-workouts and quick trips. The Strongfeel, a multidirectional training shoe with a multidirectional movement, will be the final shoe in this collection.
Check out our top color combinations or visit lululemon.com for more information.
Source: elle
