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Jacqueline Olive & Stanley Nelson Team Up for Doc About Pepsi’s Historic All-Black Sales Team

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Two award-winning filmmakers are teaming as much as inform the story of the primary all-Black gross sales group at a serious U.S. company. Jacqueline Olive (“All the time in Season”) and Stanley Nelson (“Attica”) are directing “The Coloration of Cola.” The doc counts Viola Davis amongst its exec producers. Deadline broke the information.

Now in manufacturing, the movie relies on Stephanie Capparell’s 2008 e-book “The Actual Pepsi Problem: How One Pioneering Firm Broke Coloration Limitations in Forties American Enterprise.” “The Coloration of Cola” “sheds gentle on the expertise of the all-Black gross sales group at Pepsi” and follows their journey “by means of the Jim Crow South after being tasked with tapping its African American market,” per the supply. The doc “goals to raise one such story exploring a time when company America didn’t embrace Black professionals, and the Black expertise was stereotypically portrayed. The extraordinary efforts of the people on Pepsi’s gross sales group mirror the braveness of many who fought to propel America nearer to its aspirations and beliefs.”

“What first attracted me to the mission was the chance to inform the story of this pioneering gross sales group of Black males whose work launched an effort at company range that laid the muse for meaningfully partaking what has change into a trillion greenback Black shopper market at this time,” mentioned Olive. “When you assume it doesn’t get far more highly effective than that, Ed Boyd and his group, within the course of, helped open the American consciousness to only how dynamic Black life actually was within the late Forties, so the throughline of this story to benchmarks of cultural range within the current is outstanding.” She emphasised that she “couldn’t be extra excited” to collaborate on the mission with Nelson.

Olive participated in a Q&A with us forward of “All the time in Season’s” world premiere on the 2019 version of Sundance Movie Competition. The movie examines lynching in the US. “My recommendation to female-identified adults who’re directing movies is to consider within the worth of your voice. The very essence of your uniqueness is in the end the place to create from, and your explicit voice as a storyteller is what is going to make your work extraordinary,” she informed us. “That’s true with making narrative fiction movies in addition to documentaries. It additionally means there’s no have to be aggressive about your work as a result of nobody else will be capable of make the same movie in the way in which that you simply do.”

“Attica,” an investigation into the 1971 Attica jail rebellion that Nelson co-directed with Traci A. Curry, is nominated for Greatest Documentary Characteristic on the upcoming Oscars.

Supply: Women And Hollywood

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