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Hey, you! You! With the cart full designer eyeshadow palettes. We’ve all seen enough YouTube tutorials and TikToks to know that there are plenty of hacks, dupes, and techniques that will save us all from spending our last coin. And although being new to makeup can be a little jarring, it’s important to pick your battles in Target’s makeup aisle. These drugstore favorites will help you find the perfect products for your IG selfies.
L’oréal
Fresh Wear 24HR Foundation
When you’re just starting out with makeup, the first thing on your mind is probably foundation. Lightweight foundations are a great way to avoid looking cakey or feeling too heavy. This foundation comes in 40 shades so that everyone can find the right match. This product glides on so easily, and can be applied with a sponge or brush.
NYX
Bare With Me Hydrating Face & Body Concealer Serum
Concealer should look good under the eyes and on the skin. The NYX concealer is very natural and blends well into foundation. It also works great on its own. It’s light under the eyes, but it also works well on blemishes and dark spots.
Maybelline
Fit Me Loose Finishing powder
This loose powder will set your makeup in place to ensure it lasts the entire day. It’s just as good as expensive products. It’s available in a few shades to make sure it won’t make you look washed out regardless of your skin tone, and it never looks too heavy or cakey. Apply it lightly to the areas you wish to set, and then keep your foundation on throughout the day.
e.l.f. Cosmetics
Putty bronzer
A cream bronzer is the way to go if you’re new to makeup, and this one is totally beginner-friendly. It blends seamlessly and looks natural on the skin. It will only add a little color to your skin. If your skin is darker than the rest, you can use it as a contour.
NYX
Sweet Cheeks Soft Cheek Tint Blush
Our editor swears by this blush and even prefers it to a viral expensive one! because it’s so easy to blend and apply. If you’re afraid of looking like a clown after applying too much blush, this one is perfect because it is really subtle and looks natural on your skin, regardless of the color you get.
FLOWER Beauty
Spotlight Liquid Highlight
This highlighter can be applied to your cheekbones or other high points to give your skin a glow. This highlighter is different from other highlighters that just add glitter to your face.
Juvia’s Place
The Chocolates Eyeshadow Palette
Neutral eyeshadow is a must in anyone’s collection, whether you’re doing a barely-there look or a smokey eye. Juvia’s Place eyeshadows are ideal because they are pigmented but blend in without much effort, and the shimmers are so gorgeous.
Maybelline
Lash Sensational Sky High Mascara
After trying 10 mascaras from drugstores, our editor fell for this one and it has since been a part of her regular routine. She’s been using it nonstop because it lengthens and volumizes without clumping.
Revlon
ColorStay eyeliner
This eyeliner will do everything you need an eyeliner to do—at less than $10. You can line your waterline and do a wing. The smudge brush can also be used to make your eye smokey. You can’t go wrong.
Maybelline
Lifter Gloss with Hyaluronic Acid
This lip gloss is an exact dupe for expensive, sought-after lip glosses. It comes in tons of different shades, but we love the shade “Moon” for a natural look with a little shimmer.
Source: The Every Girl