To say that the New Look of 47 is integral to Dior would not be an understatement. The feminine silhouette changed the game, and put the house of Christian Dior well and truly on the fashion map. For Dior Beauty’s first limited edition beauty collection this year, it turned to that pioneering couture spirit. Enter the New Look collection: a range of La Collection Privee fragrances and makeup items clad in houndstooth toile fabric.
The New Look collection contains three full-sized (125ml), perfumes. Their glass bottles have a houndstooth motif. There’s also a travel perfume case (40ml) that can be outfitted with refills of other scents from the La Collection Privee line.
Houndstooth is a design signature at Dior, an English menswear motif that the designer appropriated and applied to haute couture dresses. It’s also an enduring design element on the bottles of Miss Dior perfumes, engraved on the underside like a secret. The New Look collection includes houndstooth decorations for beauty products like makeup and perfumes.
In Dior Beauty’s New Look collection, a toile fabric with the houndstooth pattern wraps the presentation boxes, and appears on the glass bottles of Gris Dior, Jasmin des Anges and Lucky. There’s also a travel spray that gets the same treatment, making for a very chic portable perfume item.
Six shades of Rouge Dior are included in this collection. They come in a variety of metallic, satin, metallic, and matte finishes.
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Makeup: Six shades of Rouge Dior lipsticks and the Dior Forever Couture Perfect Mattress come in houndstooth. The lipsticks’ embossed bullets add a fun visual element to the houndstooth design.
Below, a look at the full range of Dior Beauty’s New Look collection, available now on the brand’s e-shop. If you’re shopping in person: the makeup collection is available at all Dior Beauty boutiques and counters, while the fragrances are exclusively available at the La Collection Privee Christian Dior boutique in Ion Orchard.
Source: Her World